Internet Marketing Medford

How Many Sales, New Customers, Phone Calls and Leads Are You Missing By Not Being Found On The Internet?

Weather you like it or not the internet absolutely must be large part of advertising and marketing. The longer you wait, the more you put it off, the harder you resist, the farther you will fall behind.

“I have a website” you say.

That’s great! You’re a step ahead of the estimated 37% of businesses that do not.

But here are some questions you need to know the answer to:

How many visitors is it getting?

How well is it ranked in the search engines?

Is your site showing up for the keywords people use to find your service or products?

Is it generating leads?

Is it producing phone calls?

Is it making sales?

Is it making you money?

Does it educate and pre-sell potential customers on why they should use you?

Does it try and capture the contact information of the visitors for you to follow up?

Does it offer any incentives for taking action right now?

You really need to know the answers to those questions. If you don’t know, we need to talk because a website without traffic and visitors is like having a billboard on a deserted highway.

The Truth About Internet Marketing

I am about to reveal something you will probably never here from another internet marketing firm anywhere.

The internet is not the be all end all of marketing and advertising. It should not be the only thing you to do market and advertise your business locally.

If the yellow pages are still making you money and producing new business keep using them. If TV or radio are making you money keep using them. If newspapers and classified ad papers are making you money keep using them.

In other words if your are getting a positive return on investment from anything else other than the internet keep doing it.

But, if you are not getting business off the internet right now we need to talk. There are sales, profits, leads, and new business waiting for you right now.

Internet Marketing Is More Than Just Having A Website

Internet marketing goes far and beyond just having a website. There are so many more things you need to be doing and doing well than just a website.

Are you doing any of the following?

• Capturing and using all your customers emails?
• Using pay per click advertising?
• Claiming and optimizing maps in the 3 major search engines?
• Creating and distributing videos?
• Using social media such as Facebook and Twitter?
• Asking your customers to leave you an online review?
• Do you have a mobile ready website?
• Are you blogging?
• Writing and distributing articles?
• Sending out online press releases?
• Utilizing classified ad websites such as Craigslist?
• Selling your ebook(s) for the Kindle or Nook?
• Sending out Texts to your customers?
• Submitting your business information to all the major directories?
• Creating and distributing online coupons?

Now, not every business needs to do all of those things. In fact some businesses may only need to do just a few of those things. Others may want and need to do more.

Here Is Why You Need To Be Found Easily
On The Internet By Local Consumers
  

The internet has become the go to media for local customers to find local businesses. If you are not easily found on the internet you are losing money, sales, and customers. That is a fact. 

Here are some simple stats: 

This was from a recent survey of 2,000 consumers who accessed local business information. 

 Age: 55 and older  

• 56% look online first   
• 41% look offline first   

Age: 35 to 54  

• 69% look online first   
• 27% look offline first   

Age: 18 to 34  

• 81% look online first   
• 12% look offline first   

Of those searches, 45 percent of consumers don’t have specific businesses in mind when conducting local searches.
Source: TMP Directional Marketing/15miles & comScore, Local Search Usage Study, Q3 2010. 

All of those searches being done and almost half of them don’t even have a business in mind! This creates a massive opportunity for you to capitalize, but only if you can be found easily.  

But it is not just being found easily. It is being found easily in a variety of places online. This includes the search results, internet yellow page sites (there are hundreds), review sites, local search sites, online advertising, social media, mobile, local directories, pay per click and industry specific directories.    

But it gets even trickier because assuming you are found easily the next question is “Where are you positioned?”  

The top 5 spots in the search results get as much as 76% of the clicks, with the first spot getting as much as 34% of the clicks. So not only do you need to get found easily in a variety of places you also need to rank well within those results. 

Assuming you do get found easily and you are in the top spots. Are you postioned correctly to make that potential customer call you? Are you making them any kind of offer to get them to pick up the phone or hand over their email address?  

Are You Pulling Out Your Hair Yet? 

This is why most businesses stay away from internet marketing. It is overwhelming. It is frustrating. And it can be painful. Add to this all the outrageous claims being made and you don’t know who to trust or where to begin. This is why most businesses continue to rely on phone book and newspaper advertising. 

Internet marketing is not hard. You can do it on your own if you take the time to learn how to do it. But the fact of the matter is that it is highly unlikely that you will do that. Not for lack of want but for lack of time. And then if you do learn how to do it, will you continue to do it the way that it needs to be done? 

That is where we come in. 

We Do It All For You. 

If it has to do with marketing your local business on the internet we can do it. We do it all for you. Some things may need you input or approval. Some things will need your involvement such as shooting video. What we require from you is minimal when compared to trying to do all this stuff on your own.   

We Only Work With One Business/Specialty Per Area 

We do not want to compete with ourselves which is why we only work with one business or specialty per area. 

We want you to dominate online locally for your type of business. And we can’t make that happen by working with your competitors too. And when we say dominate we mean DOMINATE! 

It is not uncommon for our clients to own multiple results on the first page which effectively pushes your competition to the second page where very few people will venture. 

Call today

541-324-8887